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This week I’m writing to you from Atlanta.

I’m here at Keller Williams’ Family Reunion — the largest real estate conference in the world. Thousands of agents. Four days. Big conversations about where the market is headed and how to better serve the people who trust us with one of the biggest decisions of their lives.

I didn’t come here for hype.

I came here to sharpen the blade.

When I step away from Lake County for something like this, it’s intentional. I want to elevate how we market homes. How we negotiate. How we communicate. How we protect our clients in shifting markets.

Over the last few days I’ve had the chance to learn from and watch some heavy hitters — Gary Vaynerchuk talking about attention and relevance, Donald Miller on clarity in messaging, Jay Shetty on connection and purpose. I even had the opportunity to meet Giselle Ugarte and talk content, communication, and influence.

But here’s the part that matters most:

Everything I’m learning here comes back to you.

Better systems.
Stronger strategy.
Clearer marketing.
Higher level client experience.

Markets change. Technology evolves. Buyer behavior shifts.

The agents who stay still get left behind.

I refuse to be that agent.

So while I’m in Atlanta this week, know this — I’m here to bring back better ideas, stronger strategies, and a more refined experience for every buyer and seller I serve in Lake County.

If you’ve been thinking about making a move this year — or just want to understand what’s coming next — hit reply. Let’s talk strategy.

I’ll share a few behind-the-scenes moments from Atlanta on Instagram this week.

— Michael

If you’re considering a move — buying, selling, investing — reply to this email and let’s talk through your options.

And if someone you care about needs real estate advice, introduce us. I’ll take great care of them.