Hey {{first_name}},
I get asked market questions from readers most weeks — but the honest truth is most of my business doesn't come from someone finding me cold. It comes from someone who already reads this newsletter mentioning my name to a friend, a coworker, or a neighbor who's thinking about a move.
So instead of a market update this week, I want to ask for something directly: if you know someone who's even loosely thinking about buying or selling — not ready today, just thinking about it — send them my way. That's it. No pitch for them to sit through, no obligation on your part.
And if they're on the fence, it might help to know exactly what they're getting — a few things I stand behind, no fine print required:
Easy Exit Guarantee — if you list with me and aren't thrilled, you can cancel anytime.
Buyer Protection Plan — if you buy with me and aren't happy within the first year, I'll sell it and waive my listing fee.
Community Commitment — my promise to this area, not just to a transaction.
Who I'm looking to help right now
Anyone weighing a fall move — sellers who missed the spring rush, buyers tired of waiting on rates
Someone who inherited a house or is helping a parent downsize and doesn't know where to start
A friend who got burned by a bad agent experience and is nervous to try again
Anyone who just wants a second opinion on a home they're already looking at
None of these need to be "ready to transact." The earliest, lowest-pressure conversation is usually the most useful one — for them and for me.
How to send them my way
Easiest option: just forward this email and tell them to hit reply. Or reply yourself with their name and the best way to reach them, and I'll take it from there — you don't have to do the intro yourself if that feels awkward.
And if it turns into something, you'll hear about it. I don't forget who sent me my people.
The Private List
287 W Whispering Oaks Lane, Round Lake — $209,975 See More
Here are a few active buyer needs we're working on right now — real clients, ready to move:
Investor (Cash Buyer) — Looking for AS-IS opportunities anywhere in Lake County. No repairs, no clean-out needed.
Wadsworth Buyer — Needs 4+ bedrooms, 3-car garage, Warren
Antioch Buyer - 5 bed, 3+ bath, 3 car garage
Mundelein Buyer - 3 Bed / 2 Bath
If your home — or someone you know's home — fits one of these profiles, there's a real chance we can skip the open market entirely. Feel free to forward this to anyone thinking about selling.
Now is the time to make your move, before this seller market ends. Get a FREE instant report in seconds and see if it makes sense for us to talk about your options.
The Big Picture
Thank you for being here — I don't take it lightly that you let this newsletter into your inbox every week, and I don't take it lightly when you send someone my way either. If someone came to mind while you were reading this, that forward button is right there.
And if you're not already following along on Instagram, come find me — I share market updates, local content, and the occasional thing that didn't make it into the newsletter.
Until next week…
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